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March 7, 2023

Demand Generation 101

For the past few years, we’ve been sold a very specific way to generate growth and create revenue. Marketing gurus have led us to believe that this is the way[...]
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March 6, 2023

What is B2B Marketing? – Definition & Strategies

What is B2B Marketing? Let’s face it, B2B marketing can be a snooze fest. Especially when you compare it to the more exciting world of B2C marketing. But just because[...]
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February 20, 2023

The Ultimate Guide to B2B Performance Marketing [Updated 2023]

If your B2B performance marketing engine feels unpredictable, stretched too thin, and like a big ball of chaos, you’re not alone. Performance marketing is stalling out everywhere. It’s failing to[...]
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March 4, 2021

How to Create an Effective B2B Brand Awareness Strategy That Builds Demand

If your prospects don’t know who you are, how can they possibly buy from you?  This is not a trick question. They can’t.  This is why a brand awareness strategy[...]
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February 23, 2021

The Brand Narrative: The Critical Foundation for Buyer Led Growth

Marketing for B2B and SaaS companies has historically been pursued by pushing messaging, product ads, and content to the target market, tracking results and opportunities, and making tactical adjustments. When[...]
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February 17, 2021

Elevate Demand Launches “Buyer-Led Growth Formula” for B2B & SaaS Success

Nothing dictates the success of a marketing team like their ability to acquire new customers. In fact, benchmarks for marketing success in the B2B SaaS space tend to focus on[...]
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February 10, 2021

Choice Has Changed How We Buy B2B Products

Choice Has Changed How We Buy B2B Products The buyer now has all the power  A couple weeks ago, I highlighted some SaaS trends and predictions for 2021. The market[...]
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January 16, 2021

SaaS Growth in 2021: Latest Trends, Stats, and Predictions

It’s estimated that there are over 11,000 software as a service (SaaS) companies worldwide, and this number is expected to grow well into 2021. For those looking to enter this[...]
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January 14, 2021

We’re looking for a Paid Growth Marketer who doesn’t know it all yet.

Everyone hates terrible job descriptions that are vague, cut and pasted, and make no sense. We are not looking for 100s of applicants and we don’t want to waste your[...]
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January 7, 2021

16 Most Important KPIs to Measure in Your B2B SaaS Marketing Campaigns

“What gets measured, gets managed.” When it comes to running effective marketing campaigns for your B2B company and improving SaaS demand generation, having the metrics to show what’s working and[...]
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