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Demand Generation

January 7, 2021

Why B2B Content Marketing Funnels are Obsolete – and What to Do Instead

Content funnels as you know them are outdated.  A funnel may be how we want buyers to buy B2B products, but it’s not how they actually buy our product. In[...]
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October 21, 2020

How We Increased Marketing Revenue for 3 SaaS Companies

Marketing teams are building their entire go-to-market around leads. Every quarter, the cycle continues: the lead goal marketing is measured against grows, the CAC number increases, the marketing payback period[...]
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August 18, 2020

SaaS Demand Generation: Stop “Optimizing for Demos” and Start Creating Demand

For several years now, SaaS demand generation marketers have found themselves on a tragically familiar hamster wheel.  Try that shiny new strategy. Find momentary success by collecting new leads. Close[...]
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June 10, 2020

Time to Realign Your Digital Marketing Strategy

Now is probably the time to realign your digital marketing strategy. It’s too focused on how you want to sell the product. Not how your customers and buyers actually want[...]
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May 12, 2020

Google Ads for SaaS Advanced Paid Search Strategies

A significant portion of Google Ads for SaaS companies paid acquisition strategy should be focused on capturing buyers that are actively looking for a solution – with intent to buy.[...]
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May 1, 2020

Elevate Demand Launches New Growth Formula for SaaS

We’ve launched a new marketing playbook for SaaS companies. The old playbook isn’t as effective as it once was, and honestly it’s time for a change.  Right now SaaS companies[...]
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April 27, 2020

SaaS Marketers: 30% – 70% of Ad Spend is Wasted

What if I told you that you’re wasting 30% – 70% of your ad spend. Would you fix it? Or would you continue down the same path. It’s crazy to[...]
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April 19, 2020

Long-Term Marketing Through the Crisis

The fastest way to get out of this mess is to double down on marketing. I mean aggressively, but it needs to be the right marketing. You’re not going to find revenue[...]
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April 18, 2020

SaaS Marketing Campaigns to Take Out Competitors

Instead of complaining and playing defense, maybe it’s time to play offense. Here’s 3 tactical campaigns to add to your marketing mix right now They should drive immediate pipeline and[...]
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April 11, 2020

Are You Really Doing Demand Generation?

A well executed demand generation strategy is critical to growing any SaaS. But here’s the reality. Most marketing teams are not doing activities that actually create demand. Their doing activities[...]
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