Say so long to mediocre B2B marketing that doesn’t scale. The majority of B2B marketing teams are struggling to drive growth. They’re struggling because they’re stuck trying to scale average tactic focused marketing.
I know this because I was stuck trying to scale tactics for most of my career. I watched as our marketing team focused attention on all the wrong problems.
Everyone looked for better ads, better content, new headlines, updated positioning, revamped landing pages, and constant A/B tests. When that didn’t work we went through lead generation to demand generation to account based marketing and finally brand marketing. The results were always the same. They hit a strong plateau that never created the scalable growth we were looking for.
Most agencies and vendors are only making it worse – they focus on their efficiency and revenue- not customers’ growth. They create massive inefficiencies that are nearly impossible to fix without a decline in short term revenue results. So you feel stuck.
It’s time stop hiring demand generation and marketing agencies that give you more ads and content and find a B2B growth team that helps give rise to your buyers needs and build a brand deserving of growth.