B2B PAID ACQUISITION LOOPS Delivering compounding growth with self sustaining paid ads

It’s common to see paid ads as a funnel. You build awareness to cold audiences in paid social, capture in-market buyers from Google ads, and ensure you’re leveraging retargeting to funnel them through.

But now that channels are saturated and acquisition costs are increasing faster than your marketing budget—it’s time to move past the funnel framework and focus on loops.

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Months for breakeven payback period on ad spend


Average pipeline created for every $1 in ad spend


In total ad spend managed to date

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Over eighteen 5 Star Reviews on G2 and Clutch

Paid Acquisition with Low Friction Loops

Funnels drive mediocre growth. Low Friction Loops create meteoric growth. Each Low Friction paid loop serves different value creation including differentiation, revenue, defensibility, and growth.

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Core Value

Paid ads that help buyers experience the value your solution offers. Through a core value loop you’ll increase marketing sourced contact requests and revenue.
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‘Aha’ Moments

Paid ads that articulate a significant shift in your buyer’s world. Each ‘aha’ moment helps buyers better understand why they need to change while improving differentiation.
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A repeatable and defensible paid ads strategy that gets in front of target buyers and helps them develop a habit of consuming your content and ads to fuel long term growth and defensibility.

We help companies make paid acquisition self-sustaining. Here’s how we do it:


Low Friction Loop

The first step in building your self-sustaining paid loop is to identify which loop has the best opportunity for compounding growth: Core value, ‘aha’ moment, or distribution loop.


Low Friction Formula

A data representation of how your low friction loop will drive compounding results via paid acquisition. Paid loops require ad spend which attracts buyers into your loop—the faster we get revenue the faster we can reinvest.


Winning Messaging

Once we’ve determined which loop to build we engage your market with paid ads to find the messaging that resonates and builds engagement with your market. Loops will fail to grow without messaging that engages the market.


Magnetic Offers

We don’t waste time simply driving leads and spending money—we create offers that match the loop you’re building and create new habits in your market, a prerequisite for a compounding paid growth loop.


Compounding Effects

Rather than looking for bumps in growth we determine how to build a compounding effect so we can reinvest back into the first step creating a self funded paid acquisition strategy.


You want growth loops. Here’s why it should be Low Friction Loops

Low Friction Acquisition

with Elevate Demand

Demand Generation

with other B2B agencies

Strategy Growth Loops Funnel Building
Goal Net New Customers Demos and Trials
Focus Compounding Results Brand Awareness
Success Payback Period Cost Per Lead
Team Cross-functional Marketing and Sales
“I get the strategy and messaging I need to grow plus the nuts and bolts of actually running paid”
– Erin, Director of Marketing Element451
“Game-Changing Digital Marketing”
– Heather, SVP Marketing SpyCloud
“More than an agency – a true extension of your team!”
– Dana, VP of Marketing Cleartrace
“An agency that actually delivers”
– Evan, VP of Demand Generation Centerbase
“All action, no fluff”
– Dayna, Director of Demand Generation Magaya
Partner in your success
– Andrea, Director of Demand Generation Narrative Science
No BS marketing consulting for B2B marketers that will take your business to the next level
– Matthew, Director of Product Marketing Neudesic
The only digital agency for B2B marketers
– Abbie, VP of Marketing SmartVault
Elevate Demand and Jay’s team are our “Secret Weapon” for inbound marketing
– Derrick, Director of Growth Marketing ClockShark

Let’s build your first growth loop

On our first call, we determine if and how we can help. From there, we’ll determine which growth loop is the best starting point and work on a plan to crush it together.