THE FORMULA FOR LOW FRICTION ACQUISITION Delivering scalable growth with Low Friction Acquisition Funnels are dead. Period. Maybe an exclamation point.

Working in-house the past 15 years has taught us this: The funnel is a great starting point, but it fails to deliver the repeatable and compounding results marketing teams need to reach targets.

Outgrowing the competition doesn’t happen with a bigger marketing funnel. Solve your biggest growth problem and drive results for your company through Low Friction Acquisition.

Supply Chain Software

Increased deal size by by 300% and a 400% increase in demo volume with messaging and paid acquisition.

Higher Ed CRM

Increased revenue 200% year over year with a brand narrative and paid and organic acquisition strategies.

Learning Platform

Increases website sourced inbounds 10x and website opportunities 6x in just 9 months.

Why Low Friction Acquisition

When customer acquisition is your competitive advantage you outgrow the competition and become the category leader.

Faster Learnings

More customers means faster learnings for messaging, ads, landing pages, and marketing plays.

Spend More

When you acquire more customers at a lower cost, then you can reinvest it into more acquisition.

More Revenue

More customers = even more revenue through retention, scalable word of mouth, and new product capabilities.

Building low friction customer acquisition

There is a formula for building repeatable and scalable customer acquisition.


A way you get in front of target customers that helps them develop a habit of consuming your content and paid ads?

‘Aha’ Moments

What shift in your buyers’ world do they need to see and how are you getting that across through a brand narrative?

Core Value

What is the primary way buyers get a taste of the value that your solution delivers – before they commit to buying?

Group 79

Your B2B Customer Acquisition Agency

We operate outside the funnel with high-impact experimentation and magnetic messaging.

  1. Your formula is a data model of your growth levers: distribution, ‘aha’ moments, and core value.
  2. We create hypothesis-driven experiments that solve for buyer problems to drive business outcomes.
  3. We develop magnetic messaging for each experiment that resonates with your market and fits in the channel.
  4. Leveraging the insights from your experiments and messaging we apply it back to your formula and repeat the process for acquisition breakthroughs.

You want an agency that understands customer acquisition.

More isn’t the way to acquire customers via paid, but that’s how most agencies view it. More budget, more ads, more channels, and more audiences.

We’ll help you go beyond basic experiments to produce big wins with bigger bets leveraging paid acquisition so you can outgrow and outpace the competition.

Low Friction Acquisition

with Elevate Demand

Demand Generation

with other B2B agencies

Strategy A formula for repeatable results A funnel for linear growth
Goal Net-new customers Demos and trials
Focus Compounding distribution Building brand awareness
Success Payback period Cost per lead / demo
Team Cross-functional Marketing and sales

“Growth, growth, growth!”

– Erin Newton, VP of Marketing, Element451

“With Elevate Demand I get the strategy and messaging I need to help grow our business PLUS the nuts and bolts of actually running paid campaigns.”

Let’s scale customer acquisition

Book a 1-on-1 with our founder and find out exactly how we can help your marketing outgrow the competition and become the category leader.