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Relaunch

The world of two ex in-house marketers attempt to grow the agency they wish they had in-house, is the setting for the Relaunch Docuseries

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Season 1

After losing a significant amount of revenue in the first week of January 2023, Jay Baron is working to regain traction with Elevate Demand while simultaneously building an entirely new narrative and balancing work and life.

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Episode 1 The Pilot

Elevate Demand looks to relaunch after a difficult first half of 2023. Jay Baron and Joergen Aaboe talk growth and what it takes to win in the second half of 2023.
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Episode 2 The Narrative

Jay Baron, CEO at Elevate Demand pitches his narrative to several new prospects while taking a road trip to Dallas, Texas.
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Episode 3 Bye Funnel, Bye Friction

Jay works on balancing client meetings and growth with an appearance from Heather Smith, CMO at SpyCloud. Joergen helps bring the no more funnel message to life.
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Episode 4 Takeout Campaign

Jay and Joergen decide to run a competitive paid search take out campaign against another B2B agency.
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Episode 5 Funnel Water

Jay and Joergen enter the water business at Hubspot’s Inbound conference to try and alleviate marketers stuck with dry funnels.
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Episode 6 State of Acquisition

During day two of Inbound Jay Baron and Joergen Aaboe sit down and talk about the state of customer acquisition and if the funnel framework is still relevant for B2B marketers
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Episode 7 Demand Generation Illusion

Jay Baron makes the decision to come out against demand generation and Joergen Aaboe has a dinner discussion with a prominent demand generation leader.
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Episode 8 Back In Austin

Jay Baron returns to Austin, Texas with Derrick Threatt to sit down with the first two customers of Elevate Demand and introduce them to Low Friction Acquisition.
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Episode 9 Compounding Effects

Jay Baron flies out to meet a client for 24 hours to discuss campaign planning in 2024 and why we need to focus on compounding effects.

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