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March 7, 2023

Cost Per Lead (CPL): What Does It Mean and How Do You Calculate It? 

For B2B business owners, understanding the cost per lead (CPL) is essential to maximizing ROI. CPL can help you determine if your digital marketing strategies are working or if they[...]
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March 7, 2023

What is “Demand Gen” and Does It Matter for Your B2B Marketing

In the world of B2B marketing, generating demand is key to success.  But what exactly is “Demand Gen”? And how can it be leveraged to create successful marketing strategies?  In[...]
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March 7, 2023

10 Essentials of an Effective B2B Email Marketing Funnel

If you’re like most B2B business owners, you know that email marketing is one of the most effective ways to generate leads and close deals. But what you might not[...]
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January 29, 2022

Finding and Scaling B2B SaaS Growth Levers

What is a Growth Lever? Look up “lever” and you will find that it’s a bar used with a fulcrum to dislodge or move an otherwise difficult-to-move object. In this[...]
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January 23, 2022

Want to Drive Authentic Growth? Start With Market-Message Fit

As we transition to a new year, marketers and executives like to review where we’ve been in B2B growth and predict where we’re going. There are countless surveys and blogs[...]
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January 15, 2022

How to Build and Optimize Your B2B Marketing Funnel (Like a Boss)

If you’ve been in B2B marketing or demand generation long enough, you’ve likely encountered the standard B2B marketing funnel—the dominant framework for B2B marketing. The traditional funnel has merit, and[...]
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December 15, 2021

The Biggest B2B Marketing Mistake Teams Make When it Comes to Growth

There is no shortage of revenue growth theories, models, and best practices. And yes, there are hundreds of books, articles, and podcasts on the subject. Want proof? Just open up[...]
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May 19, 2021

19 B2B SaaS Growth Strategies to Succeed in 2022

In 2021, over 85% of small businesses invested in SaaS solutions, presenting massive opportunities in the B2B software space. The cause? More businesses going remote and investing in geo-independent software[...]
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May 18, 2021

8 Smart B2B SaaS Lead Generation Strategies for 2021

B2B SaaS lead generation in 2021 is highly competitive. Here are 8 strategies you can use to draw in more leads, grow your business, and thrive in 2021. I’ll take[...]
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May 16, 2021

How to Reduce Friction in Your B2B SaaS Marketing

Friction is the number one growth killer in a B2B company. And yet, so many companies struggle with it.  They focus on building awareness and driving website traffic but then[...]
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