Growth Process How do you know your marketing team is prioritizing based on impact?

The fact is growth does not come from more marketing tactics. It’s been a painful lesson for many of us. But growth comes from process. The growth process ensures that we’re learning as much as we possible while working on the most impactful growth areas.

How do we know our teams are working on the most important things right now? Should your marketing team focus on optimizing conversions for paid ads or creating more content? Do paid ads even align with the growth hypothesis? Are we going deep enough in any of them or are we spread too thinly?

The biggest misconception around growth is that it’s about doing. But the hard lesson is that it’s about doing the right things. And that’s always less obvious than we’d like to think.