Video Live From Austin: Brand Narrative Discussion

Jay Baron – CEO, Elevate Demand | Cassie Fulton Flores – VP of Marketing, Living Security | Dana Dohse – VP of Marketing, Cleartrace | Joergen Aaboe – Advisor, Elevate Demand (Moderator)

A clear and compelling brand narrative is a prerequisite for sustainable B2B marketing success. That said, it’s far from easy to develop, and the process comes with both internal and external implications that are critical to understand upfront. The full discussion is available below.

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