Video The State of Customer Acquisition

Elevate Demand CEO Jay Baron was at Inbound 2023 in Boston and spent an hour breaking down the challenges and solutions associated with B2B customer acquisition today.

This video is full of original thinking and covers a number of critical topics:

Why the funnel is outdated | Why you need compounding results | Smoke-and-mirrors metrics | Low-friction acquisition | The three key engagement loops | The demand gen illusion | The Funnel vs. The Formula

It also includes a unique product placement… Formula Water?!