Video Sustainable Growth Comes From Sustainable Marketing Programs

Being opportunistic just got too expensive. The old “try a bunch of stuff and then do more of what works” is far too inefficient. In 2023 nothing becomes more valuable than a single marketing program that can sustain, compound and scale.

How to Develop a Sustainable Marketing Program


Focus on a core distribution method and channel


Build out the data model to understand that opportunity


Run experiments to attack that opportunity with relentlessness

“It’s not about whether it’s a good idea or a bad idea. It’s about: Does this align with where our Marketing team believes sustainable growth is actually going to come from. If it does not, there’s no reason for your Marketing team to be doing it right now.”

– Jay Baron, CEO, Elevate Demand