B2B Marketing Has Changed
A great product isn’t enough anymore, and yet this is the default growth strategy for most B2B companies. Build a great product and go to turn on marketing.
But here’s what’s happening to most marketing teams:
Ok, we have Google Ads running and a few deals in the pipeline. Now it’s time to go turn on Facebook ads. Oh shoot, our Google Ads stopped working. What’s going on marketing? Create more landing pages. Ok, go turn on LinkedIn Ads. Marketing, I did a search for our competitor and our ad didn’t show up—why aren’t we bidding on our competitors? Wait, we need content to rank for SEO!
With each new paid initiative you run, the existing ones are barely sustaining and scaling. Most agencies will tell you that you have an ad or landing page problem. Just create better ads, more ads, new ads, and more landing pages.
And when that doesn’t work you’ll start doing even more programs investing in SEO, podcasts, and organic LinkedIn.
To win, you need messaging that hooks and attracts your target customer. We call this message market match. And that’s exactly what we seek to find.
“More than an agency – a true extension of your team!”
– Dana Dohse, VP of Marketing, Cleartrace
“Elevate Demand is the real deal! Having hired MANY digital agencies who push the usual guidance of more ads, better landing pages, etc., I have finally found an agency that can deliver on business growth.”
We help your marketing orient around the biggest opportunity for growth.
Working with you we test marketing programs against your growth hypothesis.
We test messaging and narratives so you validate market message match.
We start executing marketing programs that sustain and scale.