Funnels 2

Bye Funnel, Bye Friction!

Dead or alive, the funnel is a problem because of the friction it adds to the buyer experience. And when times get tougher – like right now –- friction is your marketing’s worst enemy.

The real shift in B2B marketing

For years we’ve been told that the shift is from lead generation to demand generation. But now that times are tough, everybody sees that “creating demand” is far less feasible than advertised.

Simply educating buyers and trying to convert them throughout the funnel is not what will get you the new customers you need. B2B marketing is harder than that. We must remove friction.

Welcome to Low Friction Acquisition

This is how you acquire customers in 2023. It’s a fundamentally different approach.
Low Friction Acquisition

with Elevate Demand

Demand Generation

with “other” B2B agencies

Strategy A formula for repeatable results A funnel for linear growth
Goal Net-new customers Demos and trials
Focus Compounding distribution Building brand awareness
Success Payback period Cost per lead / demo
Team Cross-functional Marketing and sales
Outside The Funnel Dark Min

The winning formula for repeatable customer acquisition

Distribution: A primary way you get in front of your target customer that builds habits of consumption and compounds on itself.

‘Aha’ moments: A brand narrative target customers consumer about a monumental shift in their world to create change.

Core value: Ways for target customers to taste the value of you’re offering before they buy, continually reducing friction.

Explore Low Friction Acquisition for Your Business

What our customers say

“I get the strategy and messaging I need to grow plus the nuts and bolts of actually running paid”
– Erin, Director of Marketing Element451
“Game-Changing Digital Marketing”
– Heather, SVP Marketing SpyCloud
“More than an agency – a true extension of your team!”
– Dana, VP of Marketing Cleartrace
“An agency that actually delivers”
– Evan, VP of Demand Generation Centerbase
“All action, no fluff”
– Dayna, Director of Demand Generation Magaya
Partner in your success
– Andrea, Director of Demand Generation Narrative Science
No BS marketing consulting for B2B marketers that will take your business to the next level
– Matthew, Director of Product Marketing Neudesic
The only digital agency for B2B marketers
– Abbie, VP of Marketing SmartVault
Elevate Demand and Jay’s team are our “Secret Weapon” for inbound marketing
– Derrick, Director of Growth Marketing ClockShark