Funnels only operate in a liner direction. You put more in at the top to get some revenue at the bottom.
Paid Acquisition Has Changed for Good
For the past several decades it’s been common practice to build a marketing funnel to drive growth with paid media. You build awareness in your market with content. Then you leverage emails, gated assets, and retargeting to move buyers through the funnel. And then you start over the next quarter.
But now acquisition costs are increasing faster than your marketing budget, putting you in a race against the competition for who is willing to spend the most to acquire a new customer.
Funnels drive mediocre growth. Growth Loops create meteoric growth.
Marketing Funnel
Funnels are about putting more in at the top to get more out at the bottom – more channels, more spend, more people, more tactics, more awareness.
Growth Loops
The Results of Building a Marketing Funnel
$50k+
The average cost to rank first for one high intent keyword on Google.
96%
The increase in paid customer acquisition costs in the past 5 years.
48
The average monthly payback period for B2B tech companies.
Take the first step towards compounding growth
When Low Friction Acquisition is your competitive advantage you crush your marketing goals, outgrow the competition, and become the category leader.
Introducing the Low Friction Acquisition Framework
Low Friction Acquisition is a set of growth loops built to generate compounding results while driving revenue, differentiation, and defensibility.
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Core Value Loop: Loops that help buyers experience the value your solution offers.
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‘Aha’ Loop: A brand narrative that articulates a significant shift in your buyer’s world.
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Distribution Loop: A way you get in front of buyers that builds habits of consumption.
The Benefits of Low Friction acquisition
Let’s Start Building Your Low Friction Growth Loop
On our first call, we determine if and how we can help. From there, we’ll determine which growth loop is the best starting point and work on a plan to crush it together.