Dear Marketing Leader,
There is way too much friction for buyers.
And it gets compounded when we push harder to reach our goals. The more we try to convert buyers, the more friction gets added.
Sure, a lot of marketing teams tackle basic forms of buyer friction: Un-gating content, removing another form field, adding pricing to their website, etc.
While this friction is obvious, there is far bigger friction holding back your marketing:
The most critical parts of your marketing isn’t signing together; they are not creating a unified buyer’s journey.
That’s the most problematic friction.
What we’re talking about is the need for continuous alignment and refinement of your narrative, positioning and messaging, your various paid marketing programs and campaigns, and your website.
You might have a lot of those components, but the work required to get them to sing together is more involved than most will admit.
This is where a modernized B2B growth team comes in as the missing piece.
B2B companies need a group that specializes in removing friction across the entire buyer’s journey from paid ads through the website journey to conversion.
Every time you unite and align your buyer’s journey and remove friction, you have a near immediate improvement in your core marketing KPIs all the way to revenue.
And that’s exactly what we’re dedicated to here at Elevate Demand.
Whether you embark on this on your own or with us, this is the adjustment worth making going into 2025.
It’s the biggest opportunity for growth.
Remove the real friction and break through your plateau.
Jay Baron
Founder & CEO