Dear Marketing Leader,
Let’s be honest, something’s not right.
You’ve felt it for a while now. The channels don’t perform like they used to. Campaigns get launched, but land quietly. Conversions cost more. Engagement feels thin. And no matter what you adjust: copy, creative, strategy. It doesn’t shake that low hum of doubt underneath it all.
Everyone says it’s channel or category saturation. Leadership? They think it’s marketing execution.
But what if it’s not the execution or the channels?
What if the problem is that, quarter after quarter, under relentless pressure, we were forced to build something that creates value for only the company and not for the buyer?
Not because you don’t get it. But because survival demanded it. Because you had to prove impact. Because you were given goals without resources, and asked to turn noise into revenue.
So you did what anyone would do. You adapted. You made hard calls. You made it measurable and scalable so you could hit the number.
But somewhere in that adaptation, something tilted.
Marketing became a one-way exchange. Built to serve the dashboard. To show growth. To satisfy leadership. But not to help the buyer. Not really.
And now, slowly, the whole thing is slipping. Buyers don’t trust it. Leadership doesn’t believe in it. And you’re stuck in the middle being asked to fix a marketing machine that no longer works the way it was meant to.
This isn’t your fault. But it is your moment.
Because you’re not the only one feeling this, others are too. And someone has to name it. Someone has to stop pretending this is a landing page issue or a CTR issue or a creative issue.
It’s a value issue. A trust issue. An alignment issue.
Marketing only works when value flows both ways. Company to buyer. Buyer to company. That overlap that’s where everything lives.
And you can get back to that. But not with another funnel refresh or messaging tweak.
You’ll need to rebuild the foundation. With intention.
We’re here when you’re ready.
Jay Baron
Founder & CEO