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A Winning Moves series Weekly · Live show and podcast

Marketing Momentum

Nothing in B2B marketing sticks like it used to, because every channel and tactic is oversaturated and what used to hit pipeline is now table stakes. Every Friday, Joergen and I take on the real problem, which is a lack of momentum.

Live every Friday at 1pm CT, and the replay drops as a podcast episode the same week.

Save your seat

One invite a week, the calendar link, and the replay if you miss it live.

Rather listen? Follow on Apple Podcasts and Spotify.

Jay Baron
Jay Baron
Joergen Aaboe
Joergen Aaboe
Episode 1
where this show lives

Bumps, momentum, and winning moves

Most marketing lives in the first layer, and this show is about getting to the second.

Layer one

Bumps

You do something, get a bump, and it comes back down, so every quarter it gets harder to hit the number.

Layer two · this show

Momentum

What you did last quarter makes this quarter easier, because it compounds and your competitors can't copy it.

Layer three

Winning Moves

The bigger swings that change a company's trajectory, documented in real time in the Winning Moves newsletter.

who it's for

If you're hitting your number but can feel the pressure building month after month, or you're missing it and every quarter feels like starting over, pull up a chair.

your hosts
Jay Baron

Jay Baron

Founder of Elevate Demand, a fractional demand gen team that sits inside a small handful of B2B SaaS companies every week, which means we carry the same pipeline targets on our backs that the teams we work with do.

Joergen Aaboe

Joergen Aaboe

Joergen writes Marketing Offense, about how marketing leaders access their best work even under pressure, because most marketing leaders don't have a skills problem, they have an access problem.

Build momentum one week at a time

Live every Friday at 1pm CT, with the replay and podcast episode in your inbox the same week.

Marketing Momentum is part of the Winning Moves series from Elevate Demand. Read Winning Moves →