B2B PAID ACQUISITION LOOPS Delivering compounding growth with self sustaining paid ads
It’s common to see paid ads as a funnel. You build awareness to cold audiences in paid social, capture in-market buyers from Google ads, and ensure you’re leveraging retargeting to funnel them through.
But now that channels are saturated and acquisition costs are increasing faster than your marketing budget—it’s time to move past the funnel framework and focus on loops.
< 3
Months for breakeven payback period on ad spend
$12
Average pipeline created for every $1 in ad spend
$50M
In total ad spend managed to date
Paid Acquisition with Low Friction Loops
Funnels drive mediocre growth. Low Friction Loops create meteoric growth. Each Low Friction paid loop serves different value creation including differentiation, revenue, defensibility, and growth.
You want growth loops. Here’s why it should be Low Friction Loops
Low Friction Acquisition
with Elevate Demand |
Demand Generation
with other B2B agencies |
|
---|---|---|
Strategy | ||
Strategy | Growth Loops | Funnel Building |
Goal | ||
Goal | Net New Customers | Demos and Trials |
Focus | ||
Focus | Compounding Results | Brand Awareness |
Success | ||
Success | Payback Period | Cost Per Lead |
Team | ||
Team | Cross-functional | Marketing and Sales |