GROWTH PROCESS How do you know your marketing team is prioritizing based on impact?
The fact is growth does not come from more marketing tactics. It’s been a painful lesson for many of us. But growth comes from process. The growth process ensures that we’re learning as much as we possible while working on the most impactful growth areas.
How do we know our teams are working on the most important things right now? Should your marketing team focus on optimizing conversions for paid ads or creating more content? Do paid ads even align with the growth hypothesis? Are we going deep enough in any of them or are we spread too thinly?
The biggest misconception around growth is that it’s about doing. But the hard lesson is that it’s about doing the right things. And that’s always less obvious than we’d like to think.
Your Growth Process Includes
We work with you through a proven three-step growth process designed to let marketing teams learn the fastest in the most impactful areas of growth for the business.
Every experiment gets run through the following steps:
Build Ideas
We brainstorm across experiment type, channel and input metric and rank potential experiments based on ICE score (impact, confidence, ease).
Compile Learnings
We obsess over capturing learnings to avoid lost learnings at all costs – it’s all about understanding how we do relative to our growth hypothesis and marketing goals.
Report & Improve
We track the number of experiments and success rates to improve the process on a quarterly or bi-annual basis to see how we can learn even more.
“More than an agency – a true extension of your team!”
– Dana Dohse, VP of Marketing, Cleartrace
“Elevate Demand is the real deal! Having hired MANY digital agencies who push the usual guidance of more ads, better landing pages, etc., I have finally found an agency that can deliver on business growth.”
Your Fractional, Outsourced B2B Growth Team
Growth
Hypothesis
Step 01
We help your marketing orient around the biggest opportunity for growth.
Growth
Process
Step 02
Working with you we test marketing programs against your growth hypothesis.
Brand
Narrative
Step 03
We test messaging and narratives so you validate market message match.
Marketing
Execution
Step 04
We start executing marketing programs that sustain and scale.